WHO WE ARE
“Personal Tailoring” is a service that tailors cut, design and sew clothes according to detailed customers’ specification. The advantage of personal tailoring is that the customer participates in choosing the fabric; design and color, to ensure the clothes will fit their bodies and even their personality. Personal tailoring is usually done by in-house tailors. In general, personal tailoring describes a high degree of “customization” and involvement of customers.
Established in 1998, A Dong Silk is a leader in bespoke personal tailoring in Vietnam. It has earned a global reputation for delivering modern, stylish, high quality garments that fit all body types, perfectly.
Passing down a 50-year tradition of high couture in the ancient city of Hoi An, famous for its silk weaving since 400 years, A Dong Silk is now the “nation of needlework” – reflecting the tranquility and tradition of hospitability of beautiful Vietnam.
A Dong Silk’s 10-minute measurement process is revolutionary and is done with ease and comfort. The garments are hand-sewn and can be delivered within two days at our stores and within 1 week to any part of the world.
WHAT WE DO
BUSINESS PHILOSOPHY
A Dong Silk emphasizes “Personal Satisfaction” in all aspects of the business. The philosophy is achieved by bringing Hoian’s most skilled tailors, to work together to provide customers with a lasting impression and wonderful tailoring experience of being satisfied.
“Tradition” and “tranquility” are reflected in the lifestyle of A Dong Silk young staff. The company not only creates the beauty of hand-woven garments, but also brings satisfied smiles of customers. We help customers enjoy the culture developed over 400 years: Friendliness, Gentleness and Simplicity.
Mission
- Create employment
- Create a friendly working environment where staff is productive and appreciated
- Create a system that is legitimate, fair and income-generating
Vision
- Exceeding customers’ expectations for luxurious and fine tailored garments
- Providing the tailoring experience of Vietnamese culture with strong aesthetics
- Becoming a tailored garment exporter for the world
Business Strategy
A Dong Silk has invested in modern equipment, building a strong management team, training a high-skilled workforce, for tailored garment manufacturing and export. The production capacity now exceeds 3,500 garments per month.
The company is now known for its art of combining traditional silk with modern fabrics to make unique sophisticated garments. High-quality raw materials are brought from domestic and international suppliers.
A Dong Silk differentiates itself by providing the unique experience of bespoke tailoring. It is proud to have created a corporate culture where its staff devotes their entire effort for customer service.
A Dong Silk is pleased to by your side, in your personal journey to explore tailoring experience, high fashion.
Corporate social responsibility (CSR)
CSR is intrinsically linked to the concept of sustainable development: business need to integrate the economic, social and environment impact in their operations. It is not an optional “add-on” to business core activities, but the way in which business is managed. It is behavior by business over and above legal requirements. Therefore, CSR is a complete business strategy that aims to ensure the long-term viability of the business, by assuming an active role in the development to the community, the economy, and the environment through good business practices.
Instead of spending high budget in marketing, A Dong Silk has been focusing on building a corporate culture where the staff force devotes their efforts to serve customers and embrace social responsibility.
We fully respect not only the growing importance of CSR but also the spirit of honesty for forging a unique culture and maintain high ethical standards.
Commitment
A Dong Silk commits to bring the best designs and high quality tailored products to customers. We have continuously researched and weaved beauty to quality, to produce garments that exceed customers’ expectations.
HOW DIFFERENT WE ARE
We have 10 core values:
- Customer satisfaction
- Vast selection of international high quality fabrics
- Highly skilled workforce
- ISO 9001-2008
- Vast measurement database
- In-house designers who are qualified and experienced
- 24/7 Online Ordering
- Convenient methods of payment
- Delivery service
- Lasting relationships with international distributor.
Customer satisfaction
Customer satisfaction is a top priority of A Dong Silk and a cornerstone of our Partner Program. Customer Satisfaction is an integral part of gaining customer loyalty, and giving partners an approach to assess customer-partner relationships and actively address customer concerns. We focus on the following:
- Satisfaction with the quality of product or service
- Satisfaction with an existing business relationship (customers, employees and community)
- Satisfaction with the price-performance ratio of a product or service
- Satisfaction because a product/service meets or exceeds the customer’s expectation
A vast selection of international high quality fabrics
A Dong Silk is famous for it is art of weaving traditional silk with modern fabric to make unique sophisticated tailoring in Hoi an. High-quality raw materials are purchased from domestic and international suppliers.
A highly skilled workforce
A Dong Silk places quality at the forefront of every operation. This is achieved through intensive training and a deeply-instilled culture of safety and excellence that surpasses all industry standards. The key to A Dong Silk’s success is our outstanding employee base. Every employee undergoes a comprehensive program and classroom training in aspects of safety, skill, operation methods, in accordance to their job. It is demanded that our employees exhibit not only expert navigation skills, but also a thorough working knowledge of A Dong Silk operation procedures. Given the experienced management team plus a highly-skilled workforce, A Dong Silk can thus offer outstanding product and service quality of custom tailor in Hoi an.
ISO 9001-2008
ISO 9001: 2008 is an international standard related to quality management system, applicable to any organization from all types of business sectors and activities.
ISO 9001:2008 is based on eight quality management principles (that are fundamental to good business practice). When fully adopted, these principles can help improve organizational performance:
- Customer focus: organizations depend on their customers, and therefore need to shape activities around the fulfillment of market need
- Leadership: is needed to provide unity of purpose and direction
- Involvement of people: creates an environment where people become fully involved in achieving the organization’s objectives
- Process approach: to achieve organizational objectives, resources and activities need to be managed as processes, with an understanding of how the outputs of one process affects the inputs of another
- System approach to management: the effectiveness and efficiency of the organization depend on a systemized approach to work activities
- Continuous improvement: adopting this as a part of everyday culture is a key objective for an organization
- Fact-based decision-making: effective decisions are based on the logical and intuitive analysis of data and factual information
- Mutually beneficial supplier relationships: such relationships will enhance the ability to create value.
Vast measurement database
Customer database takes an important role to promote business and A Dong Silk works diligently for the benefit of customers. Technology is applied to update the customer measurement database. This service has no equal. This database helps to engage customers more closely and “shortens” the time for a repeat customer.
Our team of data experts embraces the best technology to ensure data security. The most stringent of security processes ensure the data assets are protected at the highest levels.
For more detailed information on the prospect and customer database services, please see Privacy Policy.
In house highly qualified designers
A range of services in clothes design: from consultation, on the selection of color and style, to the fully developed design. A Dong will advise the best approach to enhance a customer idea and bringing that idea to professionalism, fashion and sophistication.
A great system for Online Ordering
Now a customer can click on a computer and order a favorite tailored outfit in Hoi an. Simply go to www.adongsilk.com and click on ONLINE STORE to get start. It is very easy!
Convenient methods of payment
A Dong Silk offers a wide array of alternatives for a customer to make payments – cash, or credit card. See Payment Policies for more information.
Delivery service
A Dong offers FREE delivery service to your accommodation in Vietnam.
Lasting relationships with international distributors
We have been builting lasting relationships with distributors throughout the world – USA, Australia, Canada – It is easy to follow A Dong’s provide a step-by-step guide to become a distributor. Learn more at our Reseller Policies
HOW WE SERVE YOU
This section provides general information on how guests are being served? There is specific information for managers, front office staffs and back-office staffs to ensure that the customers and guests enjoy the best tailoring experience at A Dong Silk in Hoian. This procedure comes with the following steps:
Guests welcome
- The guests will be greeted with warm smile, and given a comfortable seat and a bottle of cold water.
- The guests will be introduced by:
- Company Overview
- Fabric Consultant: Guests can walk around and view a vast selection of high quality fabrics (1st and 2nd floor). The staff are very helpful and knowledgeable and the guests will be received great help and advice choosing fabrics and colors without any pressure to choose the most expensive
- Design Consultant: The database is brimming with new and modern designs. Guests may choose any new design from the computer. If customers wish to personalize their custom tailored clothes, all changes requested will be carried out exactly.
- Measurement: The staff pays detailed attention to body measurements. Photos taken during measuring will be for the sole purpose of the assessing the customer’s body shape, and to store the measurements of the customer. These will be sent to the guests before leaving.
- Payment Agreement: Learn more at Payment Policy
- Deposit: Learn more at Payment Policy
- Fitting: Customers are fitted at least thrice to get a perfect fit. Customers are encouraged to comment on their “comfort and feeling” during the fitting. Alterations will be made each time until the garment is completed and matched with the customer satisfaction
- Customer receives the finished tailoring garment and a final payment is made: At this stage, the customer is requested to provide feedback on their tailoring experience. Be leaving, a customer is presented a gift for their experience at A Dong Silk in Hoi an.
WHAT WE HAVE ACHIEVED
Vietnam Chamber of Commerce and Industry Thanh Giong Cup Award
The Thanh Giong Cup was awarded to the Top 100 outstanding entrepreneurs at a ceremony held in Hanoi on October 9 2010 by the Vietnam Chamber of Commerce and Industry (VCCI).
The event honored entrepreneurs who recorded good business performance thereby creating employment for the community and benefiting society.
The 100 Thanh Giong Cup winners are outstanding entrepreneurs who have taken full advantage of opportunities and giving focus to environmental protection, enterprise labor relations and business management.
Enterprising firms were evaluated based on revenues, technology innovation, and effective labor policies, and the creativity and dynamism of entrepreneurs in their management and having environmental protection projects.
The 2012 Business Initiative Directions (BID) Century International Quality ERA Award
The award ceremony took place on 11 March 2012 in InterContinental Convention Hall of Geneva in Switzerland. The purpose of the 2012 Century International Quality ERA Award in Geneva is to recognize the enterprises with a total commitment to quality in business operations, industrial production and services.
The companies that received the award are symbols of commitment to leadership, technology and innovation, making them models of excellence for other firms in their sectors.
The CQE Century International Quality ERA Award acknowledged the strong commitment to quality and excellence. Mr. Tran Thai Do, Director of A Dong Silk, received the CQE from the President of B.I.D., Jose E. Prieto. A Dong Silk Personal tailoring is made up of a team with a focus on continuous process improvement, and aspiring to be a global business leader.
3rd National Environmental Award on December 2010 by Ministry of Natural Resources and Environment
The annual National Environmental Achievement Award recognizes individuals and member agencies that have made outstanding contributions to environmental protection. The organizations and individuals were evaluated based on outstanding achievements or results in environmental protection activities:
- Successful resolution of specific environment problems or promoting significant progress in environmental protection, including issues related to sustainable development.
- Success in raising public awareness to environmental issues or engaging community participation in environmental protection
- Made significant contribution, using intellectual or scientific knowledge and other resources to resolve environmental issues.
- Being an exemplary model for others to emulate in environmental protection.
In 2012, A Dong Silk was awarded for being one of 44 organizations to receive the National Environmental Achievement Cup awarded by Vietnam Ministry of Natural Resources and Environment.
CAREERS
Working in A Dong Silk, employees are members of the talented, passionate team to deliver great customer experiences.
A Dong Silk propels you to success by supporting you to turn your potential into performance. Whether you’re just starting out in your career or on the middle of career path or are ready for a career change, A Dong Silk offers a range of career options where you are encouraged to explore your full potential and contribute your best.
Find out how to apply a job at A Dong Silk
Job opportunities are posted in our website and published on local magazines.
If you are interested in working for A Dong Silk, kindly send your CV to:
A DONG SILK CO., LTD.
62 Tran Hung Dao Street, Hoi An City, Quang Nam Province, Vietnam
Tel: (+84) 235 3 910 579
Email: [email protected]
A DONG SILK STORY
A Dong Silk is easily recognized among a string of custom-tailors in Old Hoian Town. The high quality workmanship and its 15-year history have placed it at the top of tourism websites, such as Trip Advisor and Lonely Planet. A Dong Silk is chosen by international tourists who demand fine clothing fitted with perfect customer service.
Having an ancestry of fine clothing since 1997, A Dong Silk marked its first step as a business start-up with determination to fulfill the demand for professional tailoring of Hoian tourists and international business personas.
A Dong Silk started with 10 employees who worked as part of the family. The observance of traditions, friendliness and hospitality are hallmarks of Hoian culture that are found in A Dong. The cultural heritage of 400 years provides a unique experience to the tourists.
After operating as tailoring outlet for eight years the Mr Tran Thai Do and Mrs Bui Thi Minh Nguyet were committed to expand A Dong Silk as a professional business. In 2005, they decided to set up A Dong Silk Commerce & Services Limited Company and was located at 62 Tran Hung Dao Street, Hoi An Town.
Despite many initial challenges, such as staffing, trade unions, design and policy and processes, A Dong Silk has overcome the hardships. It now has 130 dedicated and qualified employees working for the success of A Dong Silk as the favorite brand for discerning tourists in Hoian.
Key milestones
2005
A Dong Silk is the first tailoring outlet in Hoi An to register as a company. With 70 employees, A Dong Silk improves its operations continuously, thereby contributing to the growth of jobs and human resource development in Hoian.
2006
Apart from promoting brand name, A Dong Silk ensures a stable livelihood for all employees. Fun and games such as musical performance, celebrations and gifts for Children’s Day, Mid-Autumn Festival, and birthday parties are held by the Board of Management and Trade Union of A Dong Silk for the staff. The staff welfare program provide joy and reduces the daily work pressures.
2007
As a socially responsible community member, A Dong Silk has participated at community activities and programs such as Global Environment Day 9 September, cycling parade, fabric bag distribution in remote areas such as Cham Island, schools, markets… held by Hoian Town Council. The contribution of A Dong Silk has been recognized and endorsed by the Hoian People’s Committee.
2008
In bringing Oriental culture to the world, A Dong Silk focuses on bespoke tailoring to convey the traditional values in each service to create a unique proposition for its customers. With the motto, “customer comes first,” A Dong Silk has developed an attractive sales campaign and has continuously enhanced the service quality to meet the highest demands.
2009
The name of A Dong Silk is strongly affirmed by top tourism websites, such as Trip Advisor and Lonely Planet. A Dong Silk emphasizes service and quality improvement especially through word-of-mouth advertising.
At A Dong Silk, each product represents the spirit of love and labor of craftsmen. Therefore, every step in the whole process of tailoring is meticulously executed to ensure that every product contains the message of spiritual values. A Dong staff strictly follows professionalism and hospitality to leave an everlasting impression.
2010
Combining traditional handicraft and industrial production, A Dong Silk invested in machinery to produce the perfect products in meet high quality standards. The Customer Service Agents are equipped with laptops to advise customers in a timely, effectively and professionally manner.
Salary and bonus policy are applied fairly based on the skills, competency and experience so as to facilitate an enthusiastic and motivated work culture.
Given the strong progress of A Dong silk, in Spring 2012, Mr & Mrs Tran Thai Do received the Century International Quality ERA award in Switzerland. The award recognized the efforts of the Board of Management and staff. A published article featured the image of a Vietnamese enterprise that compared well with other international enterprises. This has brought great pride to every employee, their family members and partners of A Dong Silk.
2011
To serve international customers, A Dong Silk developed online shopping website and set up an Online Sales Team (called affectionately as O2). The website helps potential customers who are unable to travel to Vietnam to select and place orders. Now A Dong Silk is increasingly talked about and mentioned on the social forums.
2012
Many Vietnamese enterprises have succumbed to a sluggish economy, but A Dong Silk has maintained revenue stability and provided jobs for employees.
The Vietnam economy and tourism has become more difficult. Many tailoring outlets managed to find new customers only by paying high commissions to brokers. However, A Dong Silk is strongly supported by loyal customers who appreciated the company’s value-for-money clothing and professional service.
2013
This year marked breakthroughs in improvements in material quality and equipment efficiency. A dong silk continued to streamlined operational processes from guest welcome, cutting and tailoring to customer care. Old equipment is replaced by advanced equipment to achieved material cost effectiveness and ensure high efficiency. More than that, A Dong Silk has broadened its range and display of products, and creating a friendly shopping experience for customers.
The duration of fifteen years is not too long. However, given the current achievements, A Dong Silk is confident that it will continue its success.
